Lynne’s Fashion Journey began when I was a little girl. So, my love of fashion started when I would go into my Mother’s closet and I dressed up in her shoes, jewelry and shawls.
Lynne’s Fashion Journey
Since owning a Women’s Contemporary Wholesale Sales Office for the last 24 years; my journey in that genre is ending and I want to share my story with you.
When I first started in the Industry in 1991; it was an exciting time. Of course, there was plenty of energy. When I first went to New York for the trade shows in the fashion industry, it was exciting. Moreover, I loved seeing Models walking down the various rows at the shows. Also, I enjoyed working with enthusiastic store owners and buyers.
The days left me with an unbelievable high. I continued to reach for the stars. Since the wholesale fashion industry is met with Buyers, Owners, Designers and Manufacturers who work at a fast pace; the days, months and years go by so fast. You’re always working a season ahead.
As I grew in the Wholesale Industry, I became an Employer. I hired other Sales Representatives and Marketing Assistants. One important requirement I had for my organization was to build outstanding client relationships. Also, the position of a Sales Representative was an important role in my Business. It required travelling locally and throughout the territory on a daily basis.
Furthermore, it was important to generate excitement with Store Owner/Buyers. To ensure flawless placement and client satisfaction; I created a website to familiarize Store Owner/Buyers with various designers and brands.
2013 thru Present
In 2013, I started seeing a decline in the overall number of Retailers and the Owner/Buyers attending Trade Shows. At the same time, many smaller Designers didn’t have the financial backing.
Many smaller Manufacturers didn’t realize the time, energy and marketing required to build a brand; nor the level of expenses associated with this.
In 2014, my top two lines were bought out by a large corporation. Therefore, I made the mistake of thinking I could replace a well-known Manufacturer/Designer with smaller manufacturers. It was a decision that haunted me over the course of 2014. At the end of the year, I made the decision to close my Sales Office. It was an emotional decision met with many sleepless nights and a lot of trepidation.
As I continue to transition to become a successful Fashion and Lifestyle Blogger and Freelance Writer; I’m looking forward to this journey. Lynne’s Fashion Journey may be ending in operating a wholesale office; but my love of fashion will forever continue.
ONE DOOR OPENS AND ONE DOOR CLOSES – Each day reaffirms my decision that I made the right one for myself.
In conclusion, I am looking forward to the next chapter in my career.
As always, I welcome your comments.