Lynne’s Fashion Journey began when I was a little girl. So, my love of fashion started when I would go into my Mother’s closet  and I dressed up in her shoes, jewelry and shawls.

Lynne’s Fashion Journey

Since owning a Women’s Contemporary Wholesale Sales Office for the last 24 years; my journey in that genre is ending and I want to share my story with you.

When I first started in the Industry in 1991; it was an exciting time.  Of course, there was plenty of energy. When I first went to New York for the trade shows in the fashion industry, it was exciting. Moreover, I loved seeing Models walking down the various rows at the shows.  Also, I enjoyed working with enthusiastic store owners and buyers.

The days left me with an unbelievable high. I continued to reach for the stars. Since the wholesale fashion industry is met with Buyers, Owners, Designers and Manufacturers who work at a fast pace; the days, months and years go by so fast. You’re always working a season ahead.

As I grew in the Wholesale Industry, I became an Employer. I hired other Sales Representatives and Marketing Assistants.  One important requirement I had for my organization was to build outstanding client relationships. Also, the position of a Sales Representative was an important role in my Business.  It required travelling locally and throughout the territory on a daily basis.

Furthermore, it was important to generate excitement with Store Owner/Buyers. To ensure flawless placement and client satisfaction; I created a website to familiarize Store Owner/Buyers with various designers and brands.

2013 thru Present

In 2013, I started seeing a decline in the overall number of Retailers and the Owner/Buyers attending Trade Shows. At the same time, many smaller Designers didn’t have the financial backing.

Many smaller Manufacturers didn’t realize the time, energy and marketing required to build a brand; nor the level of expenses associated with this.

In 2014, my top two lines were bought out by a large corporation. Therefore, I made the mistake of thinking I could replace a well-known Manufacturer/Designer with smaller manufacturers.  It was a decision that haunted me over the course of 2014.  At the end of the year, I made the decision to close my Sales Office. It was an emotional decision met with many sleepless nights and a lot of trepidation.

As I continue to transition to become a successful Fashion and Lifestyle Blogger and Freelance Writer; I’m looking forward to this journey. Lynne’s Fashion Journey may be ending in operating a wholesale office; but my love of fashion will forever continue.

ONE DOOR OPENS AND ONE DOOR CLOSES – Each day reaffirms my decision that I made the right one for myself.

In conclusion, I am looking forward to the next chapter in my career.

As always, I welcome your comments.